North Sea Foundation

North Sea Foundation (Stichting De Noordzee, SDN) is an independent environmental organization that is committed to a clean and healthy North Sea. A well-functioning ecosystem determines the boundaries for sustainable human use, in accordance of North Sea Foundation. Clean shipping, sustainable fisheries, space for nature and clean sea and beaches are important themes.

The North Sea Foundation launched the Good VIS program with the VISwijzer as the most visible and successful instrument in 2004.

Stichting De Noordzee

Stichting De Noordzee



Let’sCo, with driving force Jeroen Verbraeken, is the company that has initiated and performed the program “Good FISH on the map”. The program helps restaurants to buy responsibly caught or farmed fish and to present themselves with this. They use the assessment methodology  of the VISwijzer as a guide.

Sticker Goede VIS op de kaart

Sticker Goede VIS op de kaart


The World Wildlife Fund (WWF) is a global organization who is commited for nature conservation since 1962. WWF works to the protection of marine life trough a worldwide program that extends over 25 regional maritime and ocean areas and strives for more protected areas and more sustainable fisheries.

WWF is together with the Good Fish Foundation owner of the methodology behind the VISwijzer.

Seas At Risk

Seas At Risk is an independent federation of environmental organizations working together to protect the marine environment of European seas and the wider North East Atlantic. Seas At Risk serves as a technical and political platform for its members. It facilitates collective action in international political and legal meetings and ensures coordination of national lobbying. The aim is to give positive influence on decisions of European policy makers, the UN and regional advisory groups for the seas and oceans.

Good Fish Foundation is a member of Seas At Risk.

Marine Conservation Society

The Marine Conservation Society (MCS) is a British environmental organization fighting for the protection of oceans, coasts and animals all around the UK. MCS and the North Sea Foundation introduced the VISwijzer in 2004 as part of their strategy to sustainable fisheries and protect the sea.

Good Fish Foundation and MCS work together to address sustainability issues throughout the fish chain.


Good Fish Foundation recommends the following retailers:

PLUS Retail
JUMBO supermarkets
Detailresult (Dirk van den Broek en Dekamarkt)


Good Fish Foundation gives advice to Fresh Fish Trader Jan van As and issued a license for mackerel to Maasland Aquaculture

Other project partners

  • Wageningen University and Research centre
  • Vis van Henry
  • Amacore B.V.
  • Bertus Dekker
  • Karel Hoeve
  • W.G. den Heijer & zn bv
  • Sligro Food Group
  • Makro
  • Excellence Fish BV
  • Van Slooten Aquacultuur BV
  • Aquacultuur Enkhuizen v.o.f.
  • Maatschap Janssen van Maris
  • Aquaculture Consultancy and Engineering BV
  • Wageningen IMARES
  • Solid Aquaculture Solutions (SAS)